Music Maker)Before I get into the name dropping and accomplishments, I want you to know that I am a fan of music. A true freakin fan. Before becoming Head of Marketing for an Independent at 23 and before my first “real” internship at 17. I was performing in nightclubs starting at 13. “Managing” acts at 12. Writing songs at 8. Playing with all the musical toys at 2. Singing, most likely off key, at 1 and the nurse would go on to say I came out humming. I love music. I can talk for hours about multiple genres and what I think should be released and what I think the music industry should be. However. This isn’t about me. A harsh truth that I want everyone know. Great music normally serves 3 purposes.
- It Generates Revenue
- It Causes the People to Act (think, dance, etc.)
- It provides therapy for the Artist
Chasing Greatness)If you have watched a video, you may have noticed that one of my eyes doesn’t quite seem to move with the other. Well, that’s very astute of you. I lost my eye due to a serious infection caused by chickenpox as a child. Doctors said I’d never drive, play sports, and would need therapy to assimilate into regular society. None of the above happened. Instead, my parents instilled a strong sense of self-worth, drive, ambition, work ethic and many other tools that have allowed me to navigate and advance:
- 1st through adolescence (which was hell) and
- 2nd in various business fields.
That said. Some of my diction may be a little harsh for music lovers and especially artists. This is a business perspective on how to get your product heard, how to grow in the music industry, how to get in, and much more. Key word –> business. I’m the guy you talk to about making and marketing music, not the guy that helps you make it…..per say. I spent many years working with names like Trey Songz, T-Pain, Usher, One Chance, Nitti, DJ Scream, Wakka Flocka, Tricky Stewart, Soundz, Quentin Miller, T’melle, Lil Scrappy, Stevie J, Benzino, and more. I had the opportunity to be a part of, work for, or work with: Nitti Beats, Ush Records, Redzone, Epic Records, Nappy Boy, VH1 and more. I started this site….really because I get so many calls from people that need my assistance. Sometimes it’s kids from my Non-Profit, sometimes it’s business associates at labels, and sometimes it’s independents. So in 2016, I wrote a book (Sell Your Music or Get Signed: Music Marketing) and started this site. I hope to deliver all this information like a conversation. Real talk, no chaser, no BS.
-I don’t know everything, but I know a lot about a little and a little about a lot.
My first mentors were in fields like web development, construction, IT and sales before I ever landed an internship in music. The motivational and self-development section, Chasing Greatness, is a mixture of all that I have learned from my parents, these mentors, and the countless books I read every day.
-What have you accomplished? More than most and less than many. BEAM IN. Keep climbing